Monday, January 11, 2016

The Golden Globes

     Last night the annual award show known as the Golden Globes was aired. Events like these are chock full of media, and even cause a ripple effect into what people might be talking about the next day, week, or until the Oscars (I mean come on, let's be realistic here). The thing that sets the Golden Globes apart is that it also recognizes TV shows in addition to films. The manic media fest all starts at 4pm PT with the red carpet. Designers and the actors and actresses wearing their clothing get their small amounts of screen time and try to make as much of an impression as possible. The red carpet outfits are what always show up in tabloid magazines, meaning more markets are affected. Then the show begins (I'm just going to skip over Ricky Gervais' monologue for everyone's sake). The awarding process of these forms of media can increase consumption across the board. Viewers take note of stars that do well, and may become fans and see more of their work. Movies and shows are also promoted in a way... those that win awards usually use them as reason for others to watch, and it actually does work. Then there's all of the acceptance speeches, funny moments, and maybe even feuds that cause spectators to get further involved in the buzz. The Golden Globes are a great award show, as long as you are willing to stand over two hours of constant media in your face (not to mention the commercial breaks!). Even for myself, there are definitely some things I am adding to my list of things to watch before the Oscars comes on next month. Award shows in general are such large events that there can be both good and bad media influences in them, and that's part of what keeps them entertaining.






1 comment:

  1. That's interesting. Until taking this class I never really realized that the Golden Globes, Oscars, etc. were all just a huge marketing event. It's crazy that they can affect us on so many levels from persuading us to watch new shows to fashion. All of it influence our next purchase. Nice job.

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